Team: Emily Maurer, David Bowman
Role: identity design, lettering, website design
Role: identity design, lettering, website design
The BigWP developer conference is an invite-only developer conference hosted by WordPress VIP to share innovative uses of WordPress with the rest of the enterprise community. My approach to this project was to create a literal oversized "BIG WP" with block letters drawn in perspective. These blocks float in space in seemingly infinite arrangements, sometimes expanding beyond the view frame, sometimes rotating around completely upside down. This results in a bold yet playful brand that nods to the big ideas presented at the conference and the big thinkers who attend it.
