Team: Austin Maurer, Emily Maurer
Role: custom logotype lettering, identity design, art direction
Role: custom logotype lettering, identity design, art direction
The Zooeys asked us to capture their over-the-top personality with a visual identity that would increase the visibility and recognizability of the new band. We drew an eccentric custom logotype as the centerpiece and built a type-driven identity system around it, paired with a bright color palette and gritty photography. The result is a memorable identity that is already making waves in the local music scene.
