Team: Emily Maurer
Role: strategy, art direction, brochure design and layout
Photography: Chris Payne, Studio Case
Role: strategy, art direction, brochure design and layout
Photography: Chris Payne, Studio Case
Power Container Corporation is a small, private company operating in a large, heavily automated industry. They approached me to help them create a marketing brochure that would differentiate them from their competitors. Working closely with the client team, I created a strategy of highlighting the intimacy and human touch that made PCC unique. In such a highly mechanized space, there is a craft to the processes employed in their factory that could stand out. To capture this, I worked closely with the photographer Chris Payne to capture their factory and workers in action. I art directed and oversaw two separate photo shoots on location at PCC's factory, which resulted in a series of vignettes that celebrate the one-of-a-kind manufacturing process employed by the company. The resulting brochure paints a picture of quality, craftsmanship, and customer service that is often overlooked in the industry.
